Flower demand soars as New Year approaches

New Delhi: New Year is around the corner. People of all walks of life are gearing up to welcome 2025. Therefore, the sale of greeting cards and gift items such as flowers and bouquets has gone up. The demand for flowers is the top choice at the moment. Traders have been trying to source fresh flowers. Delhi traders are procuring roses and other flowers from Bengaluru, Pune, Varanasi, and Lucknow.

Florists have been working round the clock to fulfill the demand on the occasion of New Year. It is expected that the business would touch around Rs 50 lakh during the New Year parties. Bouquets are the center of attraction, made from varieties of flowers such as carnations, daisies, asters, and so on. Currently, the price of a rose along with its stem is Rs 25 to Rs 30. Meanwhile, the price of a bouquet is being started from Rs 250, depending on the size and kind of flowers used in it.

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Flower trader Amrit Saini explained that the sale of flowers remains high between December 31 and January 5; during this period, people generally purchase flowers to exchange New Year greetings with their near and dear ones. Another trader, Adnan, went on to say that most customers want to get fresh flowers, so in this case it is not possible to stock flowers because they are a perishable item and difficult to keep fresh and maintain their quality as well.

One of the flower vendors, Kishan Kumar, highlighted that flowers play a key role in home and office decorations. Roses keep a special place during the New Year greetings as people don’t care much about the price of the bouquet and flowers. Their only aim is to purchase them and then gift them to their close friends and relatives.