Flowers’ demand surges in Ranchi amid election celebrations

Ranchi: The Jharkhand election has become a bonus for Ranchi flower sellers. Sales have gone up ahead of the result to be declared on November 23. Florists of Ranchi have been working overtime for the making of garlands and bouquets as demands for these two items have been continuing to rise. Which party will win and form the government? The flower sellers don’t care about this. They are happy that their businesses will flourish till the result.

Demand for several flowers such as marigolds, roses, chrysanthemums, and jasmine is high, especially. Local leaders always come and give orders in bulk. Sukhen Das, a flower shop owner in Namkum, shared, “Marigolds are the top choice for election booths due to their affordability and availability. We’ve seen a significant surge in profits compared to regular days.”

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The decoration expenses for polling booths have gone as high as Rs 25,000, with orders including selfie points, balloon arrangements, and entry gate setups. Roses, marigolds, and carnations are particularly popular, with bouquets priced between Rs 50 and Rs 500. Marigold garlands, a budget-friendly option, cost between Rs 25 and Rs 35 each.

Avinash Kumar Malakar, another florist in Kutchery, said, “This election season, our sales have increased tenfold. We’ve billed about Rs 1.5 lakh for government booth decorations. Custom floral arrangements have become a big hit.”

Local markets are busy, and the florists have to work round the clock to meet the rising demand. With the election result gripping Ranchi, the city’s flower vendors are cashing the situation, fetching a huge income from their businesses.