Hosur’s local rose prices surpass export rates on Valentine’s Day

Hosur: Valentine Day is around the corner; the sale of flowers is booming. Tamil Nadu’s Hosur is known for its high-quality rose production. However, this year the local market prices are higher compared to export prices due to the high demand of flowers, especially among the lovebirds. Farmers and exporters are focusing on local markets over international shipments.
Rose production in Hosur dropped by almost half this year due to diseases like downy mildew, blind shoots, and natural calamities. Fortunately, high demand from across the country has benefited flower growers, giving them a chance to do bumper business and earn significant profits from their yield.

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Usually, Hosur’s roses had to compete with Chinese flowers in global markets such as Singapore and Malaysia. However, in 2025, the Chinese New Year occurred on February 2, dropping Chinese flower supplies and boosting demand for Indian roses.
Several online flower delivery platforms like Ferns and Petals, Zepto, and Interflora played a vital role in boosting domestic prices. These online platforms purchased about 75 to 80 lakh rose stems, reducing direct export.
Skyrocketing flower prices have led most exporters to supply their produce in local stores over storing and packing flowers for global markets. They harvest flowers every day and sell them locally, getting immediate cash. This year, only 16 lakh stems have been exported so far, compared to last year’s 30 lakh.
Several farmers believe that their income would have boosted if the international flower auction center in Hosur had been more active. Despite some challenges, the year 2025 has proved fruitful for the Hosur flower industry; local demand has been giving tough challenges to exports.