Prime Minister Narendra Modi will be the brand ambassador of Uttar Pradesh’s flagship ‘One District-One Product’ (ODOP) scheme.
During his foreign visits, he will gift special products made by the skilled artisans of the states.
This branding from Prime Minister’s end will give a boost to the ODOP exports with the UP government setting the target of around Rs 3 lakh crore of exports in the next five years from these products.
For the Prime Minister’s visit to different countries famous products from different districts of the state have been selected. The gift items will be sent to 14 countries according to the proposal. And for 11 specific countries, there will be customized ODOP products.
If the Prime Minister goes on a visit to France, the perfumes of Kannauj will be gifted. France’s Grasse is the world’s largest perfume-producing city, while in Uttar Pradesh, the same status is held by Kannauj. This is how the scheme will work.
The thought behind the move is likewise to solidify social ties, ways of life and qualities of the individual nations.
Hence, these items have been shaped by their interest and worth in various nations.
According to the additional chief secretary of MSME, the ODOP is changing the lives of people by creating opportunities for employment. It safeguards and promotes the local art and crafts of Uttar Pradesh. There has been a significant rise in exports since the launch of ODOP, particularly from local industry groups.
