Manipur Chief Minister Unveils MANIFRESH Initiative to Enhance Local Horticulture

Imphal: In a significant stride towards promoting its agricultural skills on the global stage, Manipur has initiated the export of over 30 horticulture products under the brand name MANIFRESH. The Chief Minister N. Biren Singh of Manipur, in a ceremonial event held on Monday, officially launched the processed food products, marking a new chapter in the state’s agricultural export endeavors.

The initiative aims to leverage Manipur’s rich biodiversity and fertile soil to export a diverse range of horticultural products to various corners of the world. By capitalizing on its natural resources and traditional agricultural practices, Manipur seeks to tap into international markets and establish itself as a key player in the global horticulture trade.

The MANIFRESH brand encompasses a wide array of processed horticulture products, including fruits, vegetables, spices, and medicinal plants, carefully selected and processed to meet international quality standards. From succulent pineapples to aromatic spices and exotic herbs, Manipur’s diverse agricultural landscape offers a treasure trove of premium produce coveted by discerning consumers worldwide.

The launch of MANIFRESH signifies a concerted effort by the Manipur government to promote sustainable agriculture, empower local farmers, and stimulate economic growth in the region. By providing farmers with access to global markets and value-added processing facilities, the initiative aims to enhance agricultural productivity, increase income levels, and foster socio-economic development in rural areas.

Moreover, the export of MANIFRESH products is expected to create employment opportunities along the entire value chain, from farm to fork, thereby contributing to poverty alleviation and rural empowerment. Additionally, by showcasing the state’s agricultural heritage and culinary diversity on the international stage, Manipur seeks to attract foreign investment and bolster its tourism industry.

As Manipur sets sail on its export journey with MANIFRESH, it not only promises to enrich the global palate with its flavorsome delights but also underscores the state’s commitment to sustainable development and inclusive growth through agriculture-led initiatives. With its sights set on conquering international markets, Manipur emerges as a formidable contender in the global horticulture trade, poised to leave an indelible mark on the world stage.